There are hundreds of terms commonly used for branding. So as not to overwhelm you, we will list the top ten most used.

1. brand: a perceived image in the marketplace
2. brand ambassador: someone who (hopefully accurately, if it is your brand!) embodies a brand in their actions and words
3. brand equity: branding calculated as a corporate asset
4. branding agency: a group that assists others to objectively determine what makes them unique, then implements these factors into a set of business and procedural tools
5. differentiator: a key element that makes one brand stand out from the rest
6. identity: visual elements and other associated characteristics of the brand
7. logo; wordmark: symbols that identify a particular entity. A wordmark uses one or more words for this purpose.
8. position: where one brand stands in relation to similar brands
9. style guide: a document describing how to use verbal and visual parts of an identity including the logo, color scheme, taglines, specific words and other related items that are important and characteristic to an organization (for example: ‘people with disabilities,’ rather than ‘disabled people’).  
10. sub-brand: a product or service that is different than the parent brand, but owned by the same entity