Resources
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ARTICLES OF INTEREST
WHO WE ARE
How Branding Works provides expertise to entrepreneurs, business owners, managers, academics, and others wanting to expand upon their knowledge of branding. It looks at both the visual and the business aspects of why branding works, and is absent of industry jargon or attitude. Unlike other blogs posted by design firms or creative agencies, How Branding Works clearly describes how branding functioned in each case. This blog is not a running commentary on cool logos, or campaigns that are seen to be witty or inappropriate. Rather, this blog shares examples of the inner-workings of branding and its powerful ability to make a difference for you.This blog is produced by Basis: A brand consultancy.
www.basisbranding.com 703-536-9775
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